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Absolutely Elite is a woman-led, veteran-owned digital agency specializing in custom website design, WordPress development, and Local SEO. We build high-performing websites using Bricks Builder and Meta Box, tailored to help service-based businesses, franchises, and local brands generate leads, improve search visibility, and grow with confidence. From custom plugins to automated review systems, our work combines strategy, clean code, and people-first design.

7331 Emerald Glade Lane Humble, Texas 77396
Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, SundayOpen 24 Hours
+1-281-612-5959
Absolutely Elite llc
04/19/2016

Custom WordPress Development

Tailored WordPress Builds That Go Beyond the Basics

At Absolutely Elite, we don’t build websites from templates — we build WordPress solutions from the ground up. From custom themes to private plugins and full-blown SaaS platforms, our development work is designed to solve real business problems, not just “get something online.”

Every line of code is written with performance, SEO, and future scalability in mind — using Bricks Builder, Meta Box Pro, and clean, modular PHP that your next developer won’t hate you for.

Book a Free WordPress Strategy Call

What We Mean by “Custom”

When we say “custom WordPress development,” we’re not talking about changing some colors on a template or installing a premium theme with a logo swap.

We mean starting from scratch — building a site or platform that’s made specifically for how your business works, how your team operates, and how your customers interact with you online.

A custom site is:

Fast because there’s no bloated code or unnecessary plugins

Easy to manage because we build the backend for real users, not developers

Future-ready because it’s flexible and scalable as your business grows

Here’s What That Actually Includes:

Custom Templates & Bricks Builder Components

We design and develop everything using Bricks Builder — not because it’s trendy, but because it’s fast, lean, and flexible. We don’t rely on bloated themes or locked-down page builders. You get a clean front end and an intuitive editor that makes future updates simple.

 

Bespoke Field Groups & Content Architecture with Meta Box

Need structured layouts for team members, services, projects, locations, or anything else? We use Meta Box to create custom post types and field groups that make content entry seamless for your team. No messy shortcodes. No confusion.

Advanced Gravity Forms Logic + Multi-Step Flows

We build powerful, multi-step forms that collect leads, route inquiries, and even trigger automations. Need conditional logic? File uploads? Custom notifications or follow-ups? No problem — we do it every day.

Automation Built In (Twilio, Mailgun, Webhooks & More)

Need text alerts when someone fills out a form? Want to send follow-up emails automatically? We can connect your WordPress site to your CRM, inbox, or internal workflow using Twilio, Mailgun, or custom webhook endpoints.

Private WordPress Plugins Developed for You

If you need functionality that doesn’t exist yet — we’ll build it. We develop private plugins that solve specific business problems, from internal review systems to CRM dashboards to client portals. No third-party bloat. Just tools that work.

SaaS-Level Functionality Inside WordPress

We’ve built full platforms using WordPress as the backend engine. If you’re launching a product, service, or membership tool that needs custom flows, dashboards, or logic — we can help you do it inside WordPress with clean code and real flexibility.

SEO-First Site Structure + Schema Markup

Everything we build is structured with SEO in mind — from clean heading hierarchies to schema that helps Google understand your services, reviews, locations, and more. We don’t leave SEO as an afterthought — it’s built into the framework from the start.

Whether you need a polished front-end site, complex backend logic, or an app-like WordPress experience, we’re ready to build it — exactly the way your business needs it to work.

Let’s Build Something Better

We’ve Built Tools That Other Agencies Use

Most developers build websites.
We build websites and tools that power hundreds of them.

At Absolutely Elite, we don’t just create beautiful, high-performing WordPress sites — we also develop powerful SEO and automation tools that agencies, marketers, and technical teams across the country rely on to scale their operations.

When other agencies need help automating content, scaling local SEO, or simplifying workflows — they come to us.

Here are a few of the tools we’ve built and actively support:

Scalable SEO content generation for service area businesses
CustomValues is our proprietary system that allows agencies and brands to publish hundreds (even thousands) of unique, structured, and keyword-optimized pages — without manually writing each one. Perfect for building out city/service pages, reviews, case studies, and more. Used by SEO pros who understand that bulk doesn’t have to mean spam.

Turn blog posts, service pages, or scripts into branded voiceovers instantly
Text2Voice lets marketers and creators convert text into natural-sounding audio — perfect for accessibility, video intros, or branded content. Choose from multiple voice profiles and embed or download audio in seconds. It’s a favorite for podcast teasers, how-to articles, and even client testimonials.

Map out topical authority and build internal link strategies in minutes
Enter a single keyword or service, and Topical Relevance Map returns 30 semantically related content ideas plus 10 keyword variations, each with a different search intent. It’s a fast, reliable way to plan clusters, silos, and content calendars that Google loves — without hours of research.

Submit your business to over 300 online directories — automatically
Citation Vault is our business listing automation platform. It ensures NAP consistency across Google, Apple Maps, Yelp, and hundreds of other platforms. Built for SEOs, local marketers, and small business owners who need better visibility in the map pack and local rankings — without the monthly vendor fee.

We Also Build Private WordPress Plugins

We don’t just build public tools — we also create private plugins for internal teams, agencies, and enterprise clients. That includes:

Review collection and response systems

Geo-targeted content switchers

Custom dashboard widgets or user permissions

Internal automations and integrations

UX enhancements for editors or multi-location teams

If you need functionality that doesn’t exist — or want to improve how your team works in WordPress — we’ll build it.

Our development is fast, documented, and aligned with best practices. We code for humans (not just machines).

Need a plugin or tool tailored to your workflow?

 We’ll scope it, build it, and make sure it works the way you need — clean, scalable, and future-proof.

Let’s Talk About What You Need

Who This Is For

Our custom WordPress development services aren’t built for everyone. They’re built for businesses and teams that are ready to scale, automate, and finally move past the limitations of prebuilt themes, one-size-fits-all plugins, and patchwork websites.

Here’s who we build for:

Local Businesses Ready to Grow

You’re ranking in one city — now you want to expand into five more. Or maybe you’re tired of manually managing service pages and want a smarter, faster way to scale your SEO.

We build custom post types, Meta Box-powered field groups, and dynamic content systems that let you manage your services, cities, and content with just a few clicks — without sacrificing SEO performance.

Whether you’re a home service company, medical practice, or professional firm, we help your website grow with you.

Agencies Who Need White-Label Tools

You’ve got great clients and great strategy — but you need a development partner who can keep up. We build white-labeled custom WordPress sites, private plugins, and internal tools that agencies use to scale faster and deliver better results.

No bloated templates. No unreliable freelancers. Just clean, documented code that works behind the scenes while you take the credit.

Brands Frustrated by Theme Limitations

If you’ve ever had to abandon a redesign because of a page builder that broke your layout — we feel your pain. We work exclusively in Bricks Builder with custom themes and layouts that are fast, flexible, and completely under your control.

You’ll never be locked into a theme again. We’ll give you a backend that’s clean, intuitive, and actually fun to use.

Companies That Need Custom Workflows

Not every business runs the same way. If your team uses custom CRMs, needs automated lead routing, or wants to manage content in a more streamlined way — we’ll build it for you.

From Twilio SMS alerts to internal dashboards and form logic that adapts to each customer, we create backend systems that make your team more efficient.

eCommerce Sites That Need More Than a Storefront

If you’ve outgrown Shopify or feel boxed in by basic WooCommerce setups, we’ll build a custom solution that fits your products, your customers, and your workflows.

Need advanced filtering, quote requests, custom shipping rules, or user roles? We can do that — and we’ll make sure your store runs lean and fast, even at scale.

Bottom line: If you’re tired of compromising with off-the-shelf solutions and want a WordPress site that works the way your business does — you’re in the right place.

Let’s Talk About Your Project

What You’ll Get

With Absolutely Elite, you’ll never worry about “how the site was built.” Our process is straightforward, modern, and totally scalable.

Clean, fast, editable theme built with Bricks Builder

Meta Box-powered post types, relationships, and admin views

Smart dashboard UX for non-technical content managers

Fully integrated Gravity Forms + CRM/automation hooks

SEO-optimized templates, schema, and link structure

Hosting-ready code compatible with WP Engine, Rocket.net, GridPane, and more

Clear documentation for your team or future devs

Why Absolutely Elite?

We’ve been developing custom WordPress websites since 2010 and have launched thousands of successful projects for clients ranging from local contractors to nationwide platforms.

14+ years of WordPress development experience

Private plugin and tool development in active use

Woman-led. Veteran-owned. No bloat, no BS.

100% custom — never theme-locked

Compliant with Google Search Essentials and Helpful Content GuidelinesGoogle Search

EssentialsCreating helpful, relia…

We write code you can count on. Period.

Let’s Build Something That Works for You

Whether you need a flexible lead-gen site, a multi-city SEO framework, or a WordPress-powered app—we’re ready to scope and build your next big move.

Email: info@absolutelyelite.com

Based in Houston, Serving Clients Nationwide

Schedule Your Free Strategy Session