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Privacy Policy

Last updated: August 24, 2026

Information We Collect

The company gathers data through two channels: direct submission and automatic collection.

Provided Information:

  • Contact details including name, business name, website, email, phone, and messages submitted through our contact form or booking calendar
  • Voice conversations, if you choose to speak to our AI voice assistant. These may be recorded and transcribed so we can respond and improve the service.
  • SMS consent, only if you explicitly tick the box asking us to text you
  • Any voluntary information shared in communications

Automatically Collected Data:

  • Website analytics through Google Analytics 4 (pages, duration, browser, device)
  • Product analytics through Microsoft Clarity, which records anonymised session replays and heatmaps of how pages are used. Clarity masks text input by default, so what you type into a form is not captured in a recording.
  • Marketing attribution: if you arrive via a campaign link, the campaign parameters (and any advertising click identifier) are stored in your browser for the session and attached to a form you choose to submit.
  • Theme preference stored locally in browser
  • Standard server logs (IP address, browser type, accessed pages)

How We Use Your Information

The organization uses collected data to:

  • Address inquiries and deliver customer support
  • Share updates about our software products and services
  • Enhance website and service quality through analytics
  • Store website preferences for improved experience
  • Meet legal requirements

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Cookies and Local Storage

Essential Cookies: Theme preference (light/dark mode) stored locally for a consistent experience across visits.

Analytics Cookies: Google Analytics and Microsoft Clarity deploy cookies for anonymous usage insights and session replay.

Browser settings allow cookie management, though disabling may impact functionality.

Third-Party Services

  • Google Analytics 4: Anonymous usage data; Google's privacy policy applies
  • Microsoft Clarity: Anonymised session replay and heatmaps; Microsoft's privacy policy applies
  • GoHighLevel (HighLevel, Inc.): Our customer relationship management platform. Contact form submissions, booking requests, and chat conversations are stored there so we can reply.
  • Google Maps: May appear on contact pages; Google's privacy policy applies
  • Bunny CDN: Website hosting provider; collects standard server logs

Data Retention

  • Contact submissions: retained up to 3 years or until deletion requested
  • Analytics: Google retains per their settings (typically 26 months)
  • Session replays: Microsoft Clarity retains for up to 13 months
  • Voice call recordings and transcripts: retained up to 12 months, or until deletion is requested
  • Theme preferences: stored locally until browser data cleared

Your Rights

You may:

  • Access your personal information
  • Request corrections to inaccurate data
  • Request deletion of personal information
  • Decline future communications
  • Opt out of SMS at any time by replying STOP to any message. Message and data rates may apply.
  • Object to information processing

Children's Privacy

The services aren't marketed to those under 13, and information from minors is promptly deleted if collected.

Data Security

We implement reasonable security measures, though complete internet security cannot be guaranteed.

Changes to This Policy

Updates are posted with revised dates; regular review is recommended.

Contact Information

Absolutely Elite LLC
Email: info@absolutelyelite.com
Phone: (281) 612-5959
Address: Houston, TX